Promoting yourself in a cover letter or email
A cover letter or email encloses or attaches your resume. It should be succinct and personally addressed.
The objective of a cover letter is to influence the reader to pursue your application further.
If you are applying for an advertised role, your application should highlight how your skills and experience align to those demanded in the advertisement. If you are submitting a general application, promote your unique skills, knowledge and capabilities.
Trite statements like, "Look no further than me" or, "Your advertisement spells my name" should be avoided at all costs.
Always double-check the correct spelling and title of the person to whom you are addressing your letter or email. If an advertisement asks you to quote a reference number, ensure you do.
If you are emailing your application, remember to attach your resume.
