- Lead a respected and influential organisation at the heart of Australian sport
- Work with a passionate team committed to making a difference
- Influence the future of AFL and AFLW at a pivotal time of growth and change.
About the organisation
The AFL Players’ Association is the official representative body for current and past AFL and AFLW players. Founded in 1973, the organisation now serves over 800 AFL players, 550 AFLW players, and nearly 5,000 past players. The AFLPA is a key stakeholder within the industry, advocating for players’ rights, interests, and wellbeing. Through its commitment to integrity, inclusion, innovation and member-centric leadership, the AFLPA fosters a culture where athletes thrive both on and off the field.
About the role
The AFLPA is seeking a visionary and values-driven Chief Executive Officer (CEO) to lead the organisation into its next chapter. The CEO will provide overall leadership and strategic direction for the AFLPA, ensuring it remains a trusted voice for current and past players. This includes developing organisational strategy, championing collective bargaining, and cultivating effective relationships with clubs, the AFL, and wider industry stakeholders. The CEO will spearhead programmes that support player welfare, professional development, and advocacy, while guiding the AFLPA’s commercial and marketing activities. Central to success will be steadfast ethical leadership, robust governance, and sustained member engagement.
About you
You are a senior executive with a strong background in complex stakeholder management and advocacy. You have a passion for sport, social impact and player welfare. Expertise in industrial relations, strategic planning, and governance will be highly valued, and you must have the ability to galvanise people around shared objectives. Your leadership style is collaborative, grounded in integrity, and focused on outcomes. You excel in complex settings, manage sensitive issues confidently, and forge trusted relationships with a broad range of stakeholders. You have a demonstrated commitment to equity and inclusion. This is a rare opportunity to influence the direction of Australian football and champion the rights, wellbeing, and development of its most important stakeholders — the players.
For more information, please contact Tim Morden or Jordan Lewis from SHK via email at tim.morden@shk.com.au or jordan.lewis@shk.com.au quoting reference number 3180223 or click ‘Apply for this job’. Direct and third-party applications will be forwarded to SHK.
